Pretty Green, named after a track by ‘The Jam’, was founded
in 2009 by Liam Gallagher. The brand is the singer’s straight talking clothing
label with his taste evident in their lines, being hugely influenced by the
fashion of the late 1960’s and the styles of The Beatles, The Stones and The
Kinks. The trademark parkas, polo shirts, t shirts and shirts all feature the
brand’s original logo on, with jeans, chinos, shorts and desert boots to
complete the look, which all have a certain Gallagher-esque quality.