Lacoste Live had been available on the Mainline Menswear website for a few seasons before it became a big enough brand in its own right to take a place among the list of global designer brands. Coming from the same people that have been designing the classic Lacoste clothing and footwear since 1933, Lacoste Live is aimed at the younger on trend guy who wants that established brand and Lacoste quality but is looking for vibrant colours, designs and styles that carry a youthful vibe and energy. While the same crocodile logo remains among the collection, and especially the Lacoste Live trainers
, it may appear in a variety of forms including bigger, different colours and even made from different materials and fabrics.
This is used to distinguish the Lacoste from the Lacoste Live. You'll also find that Lacoste Live t shirts
and polo shirts in particular are a much slimmer fit than the classic range, while they also offer a variety of new design features, prints and styles to catch the eye. The same quality cottons are used across both clothing ranges, while the Lacoste Live carries a much more visual and striking presence, offering checked shirts that feature bright checks and lines in the Lacoste Live shirts
opposed to the slightly more toned down gingham checks that are a key look in the classic range. Working seasonally to bring the best trends and styles you'll find hooded jackets, jumpers and hoodies alongside a large selection of mountain parkas, rain macs and varisty jackets for the British weather in the Lacoste Live jumpers / jackets
while you'll also find an increasing range of on trend and very seasonal jeans, chinos, hats and beanies in the Lacoste Live accessories